Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Dec-16

A Roy Morgan Single Source survey has found that satisfaction among Australian household insurance policy holders was 80.7% in the year to October 2016, compared with 78.5% over the same period in 2013 and 74.3% in 2006. Nearly all of the largest household insurers improved their satisfaction ratings over the last three years, with 97.0% of policy holders being at least fairly likely to renew their insurance with their existing company. South Australia-based RAA leads in customer satisfaction among the 18 largest household insurers with 92.1% (up 6.8% since 2013), followed by APIA on 89.3% (up 4.0%) and RAC with 87.5% (up 4.7%). Only three of the 18 largest insurers showed declines in satisfaction over the last three years: Coles (down 2.8%), Westpac (down 2.5%) and QBE (down 1.9%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, RAA INSURANCE LIMITED, AUSTRALIAN PENSIONERS INSURANCE AGENCY PTY LTD, RAC INSURANCE PTY LTD, COLES INSURANCE, WESTPAC BANKING CORPORATION – ASX WBC, QBE INSURANCE GROUP LIMITED – ASX QBE, COMMINSURE, SUNCORP GROUP LIMITED – ASX SUN, NRMA LIFE LIMITED, RACV INSURANCE, BUDGET DIRECT INSURANCE AGENCY PTY LTD