Original article by Jake Mitchell
The Australian – Page: 21 : 8-Dec-16

News Corporation CEO Robert Thomson has told the UBS Global Media and Communications Conference that advertisers and ad agencies should reassess the state of the ad market. He noted that it has become dysfunctional in the wake of recent issues such as the use of inaccurate online ad measurement data and fake news stories being published on websites. Thomson also noted that the circulation revenue of some of its flagship newspapers has risen, despite falling ad revenue.

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