Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Dec-16

A Roy Morgan Single Source survey has found that 76.3 per cent of Australian grocery buyers aged 14+ purchased at least one kind of cheese in an average four weeks during the year to September 2016. The survey also shows that 55.1 per cent of grocery buyers purchased block cheese in an average month, followed by sliced cheese (35.8 per cent) and grated/shredded cheese (33.1 per cent). Meanwhile, New Zealand- and British-born Australians are both 23 per cent more likely than the population average to buy block cheese in an average four weeks. Block cheese is also the most popular among people in the Roy Morgan Food Segment known as "Trendsetters". On the other hand, sliced cheese is especially popular with "Zappits".

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