Original article by John Stensholt
The Australian Financial Review – Page: 23 : 19-Jan-17

Sportsbet has secured a deal to be the betting sponsor of Seven West Media’s Australian Football League broadcasts in 2017. However, rival online bookmaker CrownBet is the AFL’s official wagering partner, which gives it the first right to buy betting advertisements during the AFL broadcasts of both Seven and pay-TV channel Fox Footy. Meanwhile, CrownBet CEO Matthew Tripp says the company plans to expand its rewards scheme in states such as Western Australia.

CORPORATES
SPORTSBET AUSTRALIA, CROWNBET PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, FOX FOOTY CHANNEL, FOXTEL MANAGEMENT PTY LTD, CROWN RESORTS LIMITED – ASX CWN, CLUBS NSW PTY LTD, RACING VICTORIA LIMITED, TABCORP HOLDINGS LIMITED – ASX TAH, WILLIAM HILL AUSTRALIA PTY LTD, BET365 GROUP LIMITED, BETEASY PTY LTD, PADDY POWER PLC