Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Feb-17

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who like eating pies (and pasties) has grown from 8.1 million (42.6%) to almost 9.4 million people (47.5%) since 2013. The survey, which was carried out in the year to September 2016, also shows that 51.0% of Australians who live in rural areas are partial to pies/pasties, compared with 45.6% of city dwellers. Analysis by gender shows that men comprise 57.4% of pie fans, while 56.4% of AFL supporters and 55.5% of NRL supporters like eating pies/pasties.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, THE A LEAGUE PTY LTD, PIE FACE PTY LTD