Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-17

Roy Morgan Research has released the Print Readership and Cross-Platform Audience results for Australian Newspapers for the 12 months to December 2016. Some 8,153,000 million Australians aged 14+ (41 per cent) read print newspapers in an average week in 2016. This is down 4.3 per cent, or just over half a million readers, compared with 2015. Monday to Friday dailies reach a combined 5.7 million readers during an average week (down 4.8 per cent). Some 4.9 million people read Saturday print newspapers in an average week in 2016 (down 2.7 per cent), and Sunday titles reached 4.4 million (down 4.3 per cent). Meanwhile, the total cross-platform reach of Australian mastheads measured across both print and digital increased to 13.1 million in 2016. Two in three Australians now access these news mastheads across any platform and any device in an average week.

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ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, SEVEN WEST MEDIA LIMITED – ASX SWM