Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-May-17

Roy Morgan Research has released the latest Readership results for Australian Newspapers for the 12 months to March 2017, showing that the cross-platform audience is steady overall thanks to the continuing transition of print readers to digital platforms. Across print and digital, 12,959,000 Australians 14+ (65 per cent) accessed cross-platform newspaper mastheads in the 12 months to March 2017. Australians are spending more on experiences and less on physical things, and this includes newspapers. Many industries – from retail to automotive to media – are witnessing a move away from traditional forms of "ownership". For Fairfax Media, 83 per cent of the audience is now using digital platforms, with just 34 per cent touching a print copy. For News Corp, digital reach finally surpassed print a year ago, and today 64 per cent of the audience reads via website or app – and, for the first time, only half (50 per cent) are reading in print.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS