Original article by Michael Miller
The Australian Financial Review – Page: 37 : 31-May-17

Google Australia MD Jason Pellegrino claims that news publishers can withdraw their content from Google News and Google Search at any time. Google’s 95 per cent share of the search market in Australia means that this is not an option. This market dominance means that local publishers are highly dependent on Google to distribute their free content and drive traffic to their websites. Meanwhile, Google is seeking to deter publishers from offering subscriber-only content, as this affects its own advertising revenue. Media reforms are necessary to ensure a level playing field for local news publishers.

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