Original article by Max Mason
The Australian Financial Review – Page: 26 : 8-Jun-17

The AdNation 2017 has found that people who work in the advertising, marketing and media sector believe that 100 per cent of ordinary Australians used Facebook in the last week and 94 per cent used YouTube. In contrast, 79 per cent of ordinary Australians who were surveyed had used Facebook in the last week, and 61 per cent had used YouTube. There was a similar divergence for other social media platforms. The survey, which was undertaken on behalf of Think TV, also highlights the continued popularity of TV among ordinary Australians.

CORPORATES
FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, INSTAGRAM LLC, SNAPCHAT INCORPORATED, TWITTER INCORPORATED, GOOGLE INCORPORATED, THINK TV, UNIVERSITY OF ADELAIDE