Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Jun-17

A Roy Morgan Single Source survey shows that an estimated 7,091,000 million Australians aged 14+ (36 per cent) had Netflix in the three months to March 2017, up sharply from 5,862,000 (29 per cent) in the previous quarter. The latest surge in Netflix’s potential audience is the result of a 20 per cent jump in the number of household subscriptions since the end of 2016. An estimated 2,714,000 Australian homes (29 per cent) are now subscribed. Roy Morgan has been measuring Netflix in Australia since its beginning in early 2015. Roy Morgan Research CEO Michele Levine says what we have seen is a classic case of rapid technological adoption, with early adopters signing up first, professional technology mainstream following close behind, and a continuation of high growth as younger digital natives, older tech explorers, traditionalists and even technophobes begin to discover Subscription Video On Demand services.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED