Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jun-17

A Roy Morgan Single Source survey has found that 14% of Australians aged 14+ (2.96 million people) were asked by their friends or families for advice regarding their finances and investments in the year to March 2017. This large number of ‘trusted advisors’ has significant potential to influence the financial and banking decisions of the people who ask for their advice. The survey also shows that of the sixteen largest consumer banks, Citibank has the highest proportion of customers (25.2%) that are asked by friends or family for their financial advice. Macquarie Bank has the second highest proportion of customers who are asked for their advice (24.2%), followed by Heritage Bank (23.3%) and ING Direct (21.8%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MACQUARIE BANK LIMITED – ASX MBL, HERITAGE BANK LIMITED – ASX HBS, ING DIRECT, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BANK OF SOUTH AUSTRALIA LIMITED, BENDIGO BANK, BANK OF WESTERN AUSTRALIA LIMITED