Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jun-17

News Corp-controlled REA Group is taking an 80.3% stake in a major mortgage broker, Smartline. Roy Morgan Research data shows that Smartline is the number three player behind Mortgage Choice and Aussie. In addition, it has a different customer profile than the two majors, giving it a unique and strong market positioning. Currently, 30.1 % of mortgage holders in Australia (2.04 million) source their mortgage through a mortgage broker, well up on the 22.9% (1.39 million) recorded a decade ago. Among those who took out their mortgage in the last 12 months, 40% used a mortgage broker. Meanwhile, 88.9% of Smartline customers do one or more banking and finance activities online in an average four-week period, well above the mortgage broker customer average of 77.3%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REA GROUP LIMITED – ASX REA, SMARTLINE HOME LOANS PTY LTD, MORTGAGE CHOICE LIMITED – ASX MOC, AUSSIE HOME LOANS LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS