Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Aug-17

Telstra CEO Andy Penn has launched the Australian Digital Inclusion Index 2017, which is powered by Roy Morgan Research. The Index shows that digital inclusion is growing in Australia, and Australians are spending more time – and are doing more – online. Since 2014, when data was first collected, Australia’s overall digital inclusion score has improved by 3.8 points, from 52.7 to 56.5. In 2016-17 alone, Australia’s score rose by 2.0 points, from 54.5 to 56.5. Scores for every state and territory also increased over this period. While their individual scores increased by varying amounts, the relative ranking of states and territories remains unchanged since the 2016 report. However, the gaps between digitally included and excluded Australians are substantial and widening. In general, Australians with low levels of income, education and employment are significantly less digitally included. Particular geographic communities are also experiencing digital exclusion.

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ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS