Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Aug-17

A Roy Morgan Single Source survey has found that since 2008, there has been an increase of 1.1 million millennials with private health insurance, which accounts for 49.6% of the overall market growth. Millennials now account for 24.5% of the private health insurance market, compared with only 16.3% in 2008. Millennials’ share of the market was well below that of pre-boomers, baby boomers and generation X in 2008, but as a result of their rapid growth, they are now close to being the most significant generation in this market. Although 43.6% of millennials overall now have private health insurance, this varies considerably by income. In terms of personal income, 32.4% of millennials with an income of less than $50,000pa have private health insurance, but this increases to 71.1% among those with incomes of $100,000pa or more.

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