Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Aug-17

Roy Morgan Research has released the latest Readership report for Australian Newspapers for the 12 months to June 2017. Some 12,913,000 Australians aged 14+ (64.8 per cent) now read or access newspapers in an average 7-day period either in print, or online via website or app. This is virtually unchanged from a year ago. While cross-platform audiences are steady, the latest results show that growing numbers of Australians are choosing to consume their news via digital platforms rather than through the traditional print format. Over the past 12 months nine of Australia’s leading mastheads have increased their digital readership, while only three have increased their print readership. "The Sydney Morning Herald" is the most widely-read masthead, with cross-platform readership of 4,235,000, up 3.8 per cent from a year ago; the increase was driven by an increase in digital readership that more than offset the loss of print readers.

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