Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Aug-17

Roy Morgan Research has announced a partnership with Melbourne-based Lexer. Analysing real-time data from social and public sources, Lexer creates rich profiles of a brand’s customers and prospects. When integrated with Roy Morgan’s Helix Personas, the enriched customer profiling enables clients to reach beyond their current CRM to discover what matters most to their audience – live. Roy Morgan’s Chief Digital Officer, Howard Seccombe, says the company’s clients use Helix Personas every day to inform their strategies, marketing campaigns and product development, and it was obvious that Roy Morgan needed to find a way of connecting Helix Personas with real-time human data to provide context and structure around the Personas who generate, engage and follow in these conversations.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LEXER