Original article by Michele Levine, Gary Morgan, Julian McCrann, Roy Morgan Research
Market Research Update – Page: Online : 22-Aug-17

Last week the Roy Morgan State of the Nation Media Report showed clearly that although traditional media face considerable challenges, their core product is not broken. In an age of "Fake News" a clear opportunity is available for established media players to exploit the huge "trust" advantages they hold over social media. Many newspaper and magazine publishers have large audiences still engaged with their publications. Advertisers will use "print" as it is a "trusted" media – the print media needs to aggressively "challenge" advertisers using solely digital platforms such as Google and Facebook with now almost 50% of the advertising dollar.

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ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED