Original article by Michael Bailey
The Australian Financial Review – Page: 13 & 20 : 19-Sep-17

Customised shoe maker Shoes of Prey is expanding into sneakers, the first unisex product it has offered since it was launched in 2009. Shoes of Prey is now solely an online retailer, having closed two outlets within David Jones and Nordstrom in October 2016. Founder Jodie Fox notes that this decision has helped to reduce its "cash burn", although she is unable to say when Shoes of Prey will become cash-flow positive.

CORPORATES
SHOES OF PREY PTY LTD, DAVID JONES LIMITED, NORDSTROM INCORPORATED, BLUE SKY PRIVATE EQUITY LIMITED, KHOSLA VENTURES, AMAZON.COM INCORPORATED, ADIDAS-SALOMON AG, PE NATION