Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-17

A Roy Morgan Single Source survey has found that Qantas is Australia’s most satisfying domestic airline, with a customer satisfaction rating of 83.2% in August 2017, ahead of key rivals Virgin Australia on 77.6% and stablemate Qantaslink on 72.7%. Qantas has maintained its lead over Virgin Australia for four months; however, the big improvers over the past year were smaller carrier REX (Regional Express) with a customer satisfaction rating of 72.6% in August – up 5.5% from a year ago, while Jetstar rounded out the top five with a customer satisfaction rating of 63.1%. Qantas also leads the way for domestic business travellers with a customer satisfaction rating of 84.8%, well ahead of Virgin Australia on 75.6% and Jetstar on 55.1%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, QANTASLINK, REGIONAL EXPRESS AIRLINES, JETSTAR AIRLINES PTY LTD