Google changes tack, works with publishers on subscriptions

Original article by Max Mason
The Australian Financial Review – Page: 2 : 3-Oct-17

Digital giant Google has responded to news publishers’ concerns by adopting a "flexible sampling" model for news content accessed via its search results. This will replace the "first click free" model, and allows publishers to determine how many of their news articles consumers can read before requiring a paid subscription. Richard Gingras of Google says the company will also co-operate with publishers in streamlining the process of signing up for paid subscriptions.

CORPORATES
GOOGLE INCORPORATED, NEWS CORPORATION – ASX NWS, NEW YORK TIMES COMPANY, FINANCIAL TIMES GROUP

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