Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Oct-17
A Roy Morgan Single Source survey has found that department store group Myer had a customer satisfaction rating of 88.6% in August 2017, ahead of David Jones on 85.1%. Myer has improved its customer satisfaction rating by 2.4% points over the last year, while David Jones showed a decline of 1.5% points. A year ago, David Jones had a satisfaction rating of 86.6%, marginally ahead of Myer (86.2%). The survey also shows that David Jones has its highest customer satisfaction rating among "Pre-Boomers" (those aged 71+) with 89.7%, compared with 87.6% for Myer. Meanwhile, Myer has its highest satisfaction rating (91.0%) among "Generation X" (aged 42 to 56), compared with 86.5% for David Jones.
ROY MORGAN RESEARCH LIMITED, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED