Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Oct-17
A Roy Morgan Single Source survey has found that Kmart had a customer satisfaction rating of 87.6% in August 2017, which places it ahead of its major Australian discount department store competitors. Kmart is followed by Costco (87.1%), Target (86.5%), Harris Scarfe (85.9%), Big W (85.3%), Best&Less (84.7%) and Target Country (81.2%). Kmart was ranked fifth a year ago, behind Target, Best&Less, Harris Scarfe and Costco. Kmart has improved its customer satisfaction rating by 1.0% points over the last 12 months, while its major competitors all showed declines, except for Big W which remained unchanged. The biggest declines were for Best&Less (down 2.8% points), Target and Target Country (both down 2.2% points).
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, COSTCO WHOLESALE AUSTRALIA PTY LTD, TARGET AUSTRALIA PTY LTD, HARRIS SCARFE HOLDINGS LIMITED, BIG W DISCOUNT STORES, BEST AND LESS PTY LTD, TARGET COUNTRY