Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Oct-17
A Roy Morgan Single Source survey has found that Rebel Sports is Australia’s leading sports store with a market-leading customer satisfaction rating of 88.4% in August 2017, up 2.7% from a year ago. It is followed by Sports Power (86.8%) and Sportsco (75.8%). However, they have both achieved greater increases in their customer satisfaction ratings than Rebel over the past year. Roy Morgan Research CEO Michele Levine says Rebel Sports’ victory in August builds on consecutive wins in the annual Roy Morgan Customer Satisfaction Awards in 2015-16, and Rebel Sports will be aiming for a "threepeat" in the Sports Store category at the 2017 annual Awards.
ROY MORGAN RESEARCH LIMITED, REBEL SPORT LIMITED, SPORTS POWER, SPORTSCO PTY LTD