Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Oct-17

A Roy Morgan Single Source survey has found that JB Hi-Fi is Australia’s leading furniture and electrical retailer, with a customer satisfaction rating of 90.1% in September 2017. Its customer satisfaction has fallen 1% from a year ago. Behind JB Hi-Fi in second place is an improving Ikea on 88.9%, up 3.1% on a year ago, followed by JB Hi-Fi stablemate The Good Guys on 88.6%. However, the biggest improver in the category over the past year is 2015 Annual winner Betta Home Living/Betta Electrical, which surged 6.9% to a customer satisfaction rating of 88.2%. Harvey Norman rounds out the top 5 with 86.8% of its customers satisfied. Roy Morgan Research CEO Michele Levine says the strong performance of JB Hi-Fi, and recent purchase The Good Guys, sets the two retailers up for a good showing at the 2017 Annual Roy Morgan Customer Satisfaction Awards, due to be held early in 2018.

CORPORATES
ROY MORGAN RESEARCH LIMITED, JB HI-FI LIMITED – ASX JBH, IKEA TRADING PTY LTD, THE GOOD GUYS, BETTA ELECTRICAL PTY LTD, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN