Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Oct-17
A Roy Morgan Single Source survey has found that Bunnings Warehouse has pipped rival Home Timber & Hardware to be Australia’s leading Hardware Store in September 2017 with a customer satisfaction rating of 89.0%, up 0.1% from a year ago. Home Timber & Hardware has a customer satisfaction rating of 88.6%, virtually unchanged from a year ago, and enough to beat out Mitre 10 in third with a customer satisfaction rating of 86.9%. Rounding out the Hardware Store "Big 4" is True Value Hardware with a customer satisfaction rating of 76.3%, down slightly on a year ago. Roy Morgan Research CEO Michele Levine says Home Timber & Hardware has performed consistently well over the past few years, winning the Annual Roy Morgan Hardware Store Customer Satisfaction Award in four out of the last five years, although the 2017 Annual Award looks set to go down to the wire with Bunnings aiming for its first victory in the category since 2011.
ROY MORGAN RESEARCH LIMITED, BUNNINGS GROUP LIMITED, HOME TIMBER AND HARDWARE, MITRE 10 LIMITED, TRUE VALUE HARDWARE LIMITED