Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Oct-17
A Roy Morgan Single Source survey has found that Muffin Break is Australia’s best coffee/doughnut store, with a customer satisfaction rating of 87.3% in September 2017, putting the chain ahead of Donut King on a customer satisfaction rating of 86.3%. Although both have performed strongly so far in 2017, their customer satisfaction ratings in September are slightly down on a year ago, whereas the chasing pack have all increased their performance over the last year. In third place is Donut King stablemate Gloria Jean’s with a customer satisfaction rating of 83.0%, just ahead of this year’s big improvers Starbucks Coffee on 81.5% which has improved customer satisfaction by an impressive 9.1% over the past 12 months. Roy Morgan Research CEO Michele Levine says Muffin Break won the Annual Roy Morgan Customer Satisfaction Award for the first time in 2016 and a series of strong performances so far in 2017 have put the coffee shop in the box seat to repeat this success.
ROY MORGAN RESEARCH LIMITED, MUFFIN BREAK PTY LTD, DONUT KING, GLORIA JEAN’S COFFEES PTY LTD, STARBUCKS COFFEE COMPANY (AUSTRALIA) PTY LTD