Original article by Patrick Durkin
The Australian Financial Review – Page: 9 : 21-Nov-17
Patties Foods has signed an multi-year deal with National Basketball Association team the Philadelphia 76ers to help it gain a foothold in the US pie market. The club is home to Australian basketball star Ben Simmons. Patties Foods CEO Paul Hitchcock says it will start by selling its famous Four’n Twenty beef pie to spectators at 76ers’ games, rather than trying anything fancy. Hitchcock notes that currently around 24 million Americans eat 21 million pies a year, so given that there are 320 million Americans, there is huge potential for growth.
PATTIES FOODS LIMITED, NATIONAL BASKETBALL ASSOCIATION, PHILADELPHIA 76ERS, PACIFIC EQUITY PARTNERS PTY LTD, NIKE INCORPORATED, AUSTRALIAN WHOLEFOODS, LEADER FOODS, THE MYER FAMILY COMPANY PTY LTD