Melbourne beer hops into Chinese market

Original article by Claire Heaney
Herald Sun – Page: 35 : 28-Nov-17

Shares in beer maker Broo rose 30.5 per cent on 27 November after it released details of a distribution agreement with Beijing Jihua Information Consultant. The distribution deal relates to Broo’s Premium Lager, will run for seven years, and is of exclusive nature. Broo stated it estimated the deal will result in "distribution revenue" of about $A120 million over its seven years. Broo is in the process of developing what it claims will be "the world’s greatest brewery" in the Victorian city of Ballarat.

CORPORATES
BROO LIMITED – ASX BEE, BEIJING JIHUA INFORMATION CONSULTANT, HENAN LIQUOR, ASX LIMITED – ASX ASX, MILDURA BREWERY

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