Old cars saving radio, but it’s headed for disruption

Original article by Jennifer Duke
The Age – Page: 8 : 2-Jan-18

Citi analyst David Kaynes says that radio could be the next traditional media sector to be "disrupted" by internet advertising. He says the reason that radio has remained relatively immune from "digital disruption" to date is the average age of Australian cars, with owners of older cars unable to access digital radio in their vehicles. Metropolitan radio stations currently generate around 70 per cent of their weekday revenue from the drive and breakfast shifts.

CORPORATES
CITI AUSTRALIA PTY LTD, AUSTRALIAN BUREAU OF STATISTICS, 2DAY FM AUSTRALIA PTY LTD, KISS FM

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