Nine to make a loss on Ashes despite record commercial interest

Original article by Arvind Hickman
Ad News – Page: Online : 16-Jan-18

The 2017-18 Ashes Test series has been a ratings hit for the Nine Network, whose coverage of the five-match series attracted 14.8 million viewers nationwide, including 10.4 million in the capital cities. Nine also expects its revenue from advertising and corporate sponsorship packages to be 15-17 per cent higher than in 2016-17, and 7-8 per cent higher than its Ashes coverage in 2013-14. However, Nine sales director Sam Brennan concedes that the network will book a loss on its cricket coverage when production costs and the cost of its broadcasting rights are taken into account.

CORPORATES
NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, CRICKET AUSTRALIA, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED, FOXTEL MANAGEMENT PTY LTD, SINGTEL OPTUS PTY LTD

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