Netflix hits top ranking in Australian brand survey

Original article by Stephen Brook
The Australian – Page: 22 : 29-Jan-18

Netflix and YouTube have topped YouGov’s annual list of the top 10 consumer brands in Australia. Other brands in the YouGov BrandIndex 2017 include Aldi, Kmart, Google, Bunnings and Coles. Netflix entered the Australian market in 2015, and while it does not provide data on local subscription numbers, Roy Morgan estimates that about three million Australian households subscribe to the streaming video service.

CORPORATES
NETFLIX INCORPORATED, YOUTUBE INCORPORATED, YOUGOV LIMITED, ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, GOOGLE INCORPORATED, BUNNINGS GROUP LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, PAYPAL INCORPORATED, STAN ENTERTAINMENT PTY LTD, TEN NETWORK HOLDINGS LIMITED, CBS CORPORATION, DICK SMITH HOLDINGS LIMITED, KOGAN.COM LIMITED – ASX KGN

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