Aussie Farmers Direct wilts in tough market

Original article by Sue Mitchell
The Australian Financial Review – Page: 26 : 6-Mar-18

Aussie Farmers Direct was placed into voluntary administration on 5 March, 13 years after it first began delivering fresh produce to people at home. It had 100 franchisees and 260 employees, and Craig Shephard of KordaMentha says the business will cease trading immediately. One part of the company, Home Delivery Services, is not affected by the collapse and will continue to trade. Aussie Farmers Direct had sales of $A137m in 2014-15, but it lost $A15.5m. Its failure has been attributed to competition from supermarkets and meal-kit providers.

CORPORATES
AUSSIE FARMERS DIRECT, KORDA MENTHA AND COLLEAGUES PTY LTD, EQUITY PARTNERS PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW, SHAW INVESTMENTS, COLES SUPERMARKETS AUSTRALIA PTY LTD, CRESCENT POINT, PEPPERLEAF, YOUFOODZ, FIVEPOINTFOUR, TASTEBOX, YOUR GROCER, THOMAS FARM KITCHEN, DISH’D, GOURMET DINNER SERVICE

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