$200m hole in media rights feared as sponsors getting cold feet

Original article by Nick Tabakoff
The Australian – Page: 6 & 7 : 27-Mar-18

Media analyst Greg Fraser says Cricket Australia was always unlikely to secure a $A1bn deal for broadcasting rights, but the ball-tampering scandal means it can expect to gain $A800m at best for its next rights deal. This includes no more than $A500m for rights to international cricket matches, but potentially more than $A300m for the domestic Twenty20 Big Bash League. Meanwhile, major sponsors of cricket in Australia have expressed disappointment over the scandal, although none are believed to have sought to terminate their deals as yet.

CORPORATES
CRICKET AUSTRALIA, BIG BASH LEAGUE, MAGELLAN FINANCIAL GROUP LIMITED – ASX MFG, ACCENTURE AUSTRALIA LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, LION PTY LTD, SANITARIUM HEALTH FOOD COMPANY, TEN NETWORK HOLDINGS LIMITED, CBS CORPORATION

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