Rebranding a possibility for transformed Foxtel

Original article by Max Mason
The Australian Financial Review – Page: 15 : 4-Apr-18

News Corp has increased its stake in Foxtel to 65 per cent following the completion of the pay-TV company’s merger with Fox Sports. News Corp has indicated that integrating the two businesses is the immediate priority, and any decision on dropping the Foxtel branding is unlikely in the near-term. Foxtel may also launch new streaming services with their own branding, as part of its strategy to increase its customer base.

CORPORATES
FOXTEL MANAGEMENT PTY LTD, FOX SPORTS AUSTRALIA PTY LTD, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, TELSTRA CORPORATION LIMITED – ASX TLS, 21ST CENTURY FOX INCORPORATED, SKY PLC, WALT DISNEY COMPANY

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