Original article by Roy Morgan
Market Research Update – Page: Online : 4-May-18
Donut King has won Roy Morgan’s customer satisfaction award for March 2018, with a customer satisfaction rating of 87%. It was Donut King’s first monthly customer satisfaction victory for coffee/doughnut stores since July 2015. Stablemate Michel’s Patisserie was ranked second on 83.8%, and it was the only leading coffee/doughnut store to improve customer satisfaction over the past year (up 5.9%). Muffin Break was third on 83.5%, and it has experienced the biggest fall (6.6%) since March 2017. Leading Australian retailer Retail Food Group, which owns both Donut King and Michel’s Patisserie, has performed exceptionally well early in 2018 with a third franchisee, Gloria Jean’s, in fourth position with a customer satisfaction rating of 79.9%.
ROY MORGAN LIMITED, DONUT KING, MICHEL’S PATISSERIE, MUFFIN BREAK PTY LTD, GLORIA JEAN’S COFFEES PTY LTD, RETAIL FOOD GROUP LIMITED – ASX RFG