Original article by Dana McCauley
The Australian – Page: 21 : 11-May-18
Telstra will have exclusive mobile streaming rights to local soccer matches under a five-year deal with Football Federation Australia. Telstra’s mobile customers will be able to watch FFA matches without incurring any data usage fees via the My Football Live app. The app will feature targeted advertising, but Telstra’s head of marketing Joe Pollard says sponsorships will be the primary source of revenue from the app.
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