Telstra kicks another goal with FFA rights

Original article by Dana McCauley
The Australian – Page: 21 : 11-May-18

Telstra will have exclusive mobile streaming rights to local soccer matches under a five-year deal with Football Federation Australia. Telstra’s mobile customers will be able to watch FFA matches without incurring any data usage fees via the My Football Live app. The app will feature targeted advertising, but Telstra’s head of marketing Joe Pollard says sponsorships will be the primary source of revenue from the app.

CORPORATES
TELSTRA CORPORATION LIMITED – ASX TLS, FOOTBALL FEDERATION AUSTRALIA LIMITED, FOXTEL MANAGEMENT PTY LTD, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SINGTEL OPTUS PTY LTD, ENGLISH PREMIER LEAGUE, SEVEN WEST MEDIA LIMITED – ASX SWM, TWITTER INCORPORATED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

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