Dan Murphy’s holds off surge in Cellarbrations satisfaction

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Jun-18

Dan Murphy’s has won the Roy Morgan Liquor Store Monthly Customer Satisfaction Award for April, with a customer satisfaction rating of 94.5%. The win for Dan Murphy’s tops off a hat-trick of wins for the retailer over the last three months, just ahead of rival Cellarbrations on 93.8%. The current top five most satisfying liquor stores have improved their customer satisfaction ratings over the last 12 months. Dan Murphy’s is up 3.1ppts while second-placed Cellarbrations is up 12.4ppts – an average improvement of over 1ppt per month. Analysing the broader liquor store chains shows that Woolworths-owned Endeavour Drinks Group has a group customer satisfaction of 92.4%, just behind Metcash’s Australian Liquor Marketers (ALM) on 93%.

CORPORATES
ROY MORGAN LIMITED, DAN MURPHY’S, CELLARBRATIONS, ALDI LIQUOR, FIRST CHOICE LIQUOR SUPERSTORE, IGA LIQUOR, BWS – BEER WINE SPIRITS, CELLARMASTER WINES PTY LTD, ENDEAVOUR DRINKS GROUP, WOOLWORTHS LIQUOR, METCASH LIMITED – ASX MTS, AUSTRALIAN LIQUOR MARKETERS PTY LTD, THE BOTTLE-O, PORTER’S LIQUOR, COLES GROUP LIMITED, LIQUORLAND (AUSTRALIA) PTY LTD, COLES LIQUOR, VINTAGE CELLARS (AUSTRALIA) PTY LTD, LIQUOR MARKET

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