Original article by Darren Davidson
The Australian – Page: 30 : 5-Jun-18
Fifty current Australian Football League players will become Telstra Ambassadors under a new agreement with the telco. Telstra and the AFL will produce exclusive digital content based around the selected players, with the aim of encourage fans to engage with the AFL throughout the year. The deal will also benefit all AFL players via an increased contribution to their retirement scheme. Telstra, Seven Network and Fox Sports paid $A2.508bn in a six-year deal for AFL broadcasting rights in 2015.
AUSTRALIAN FOOTBALL LEAGUE, TELSTRA CORPORATION LIMITED – ASX TLS, AUSTRALIAN FOOTBALL LEAGUE PLAYERS’ ASSOCIATION, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, FOX SPORTS AUSTRALIA PTY LTD, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD