Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

New research from Roy Morgan shows that in the 12 months to April 2018, the overall satisfaction with car manufacturers was 92.6%, up from 92.4% for the same period in 2017. These are the latest findings from the Roy Morgan Single Source survey of over 50,000 consumers, including in-depth personal interviews with over 40,000 car drivers. Skoda currently has the highest level of customer satisfaction with 97.5%, followed by Isuzu UTE (96.4%), Suzuki (95.3%), Mazda (95.2%) and Subaru (95.1%). Over the last year, nine of the top performers increased their satisfaction rating. The biggest improver was Skoda (up 5.0% points), followed by Isuzu UTE (up 2.4% points), Land Rover (up 2.0% points), and Suzuki (up 1.9% points).

CORPORATES
ROY MORGAN LIMITED, SKODA PTY LTD, ISUZU UTE AUSTRALIA PTY LTD, SUZUKI AUSTRALIA PTY LTD, MAZDA AUSTRALIA PTY LTD, SUBARU (AUST) PTY LTD, LAND ROVER AUSTRALIA