AFL kicking goals as Toyota signs record $18.5m annual sponsorship deal

Original article by John Stensholt
The Australian – Page: 21 & 24 : 15-Mar-19

Toyota has renewed its naming-rights sponsorship deal with the Australian Football League until 2023. The car-make will pay $18.5m a year to be the AFL’s major sponsor, compared with $16m annually under its current deal. As part of the new deal, Toyota will also become the AFL’s official community partner, as well as the official automotive partner of the women’s AFL competition. The AFL’s latest financial report shows that it boasted revenue of more than $200m from commercial operations in 2018, including sponsorship packages.

CORPORATES
AUSTRALIAN FOOTBALL LEAGUE, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, NATIONAL RUGBY LEAGUE, TENNIS AUSTRALIA, KIA MOTORS AUSTRALIA PTY LTD

Satisfaction with car manufacturers improves

Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

New research from Roy Morgan shows that in the 12 months to April 2018, the overall satisfaction with car manufacturers was 92.6%, up from 92.4% for the same period in 2017. These are the latest findings from the Roy Morgan Single Source survey of over 50,000 consumers, including in-depth personal interviews with over 40,000 car drivers. Skoda currently has the highest level of customer satisfaction with 97.5%, followed by Isuzu UTE (96.4%), Suzuki (95.3%), Mazda (95.2%) and Subaru (95.1%). Over the last year, nine of the top performers increased their satisfaction rating. The biggest improver was Skoda (up 5.0% points), followed by Isuzu UTE (up 2.4% points), Land Rover (up 2.0% points), and Suzuki (up 1.9% points).

CORPORATES
ROY MORGAN LIMITED, SKODA PTY LTD, ISUZU UTE AUSTRALIA PTY LTD, SUZUKI AUSTRALIA PTY LTD, MAZDA AUSTRALIA PTY LTD, SUBARU (AUST) PTY LTD, LAND ROVER AUSTRALIA

Skoda vs Lexus – tight finish for car satisfaction award

Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-18

A Roy Morgan Single Source survey shows that Skoda had a customer satisfaction rating of 97.5% in the year to November 2017, an increase of 4.5% compared with the previous 12 months. Skoda was followed by Lexus on 97.1% (up 2.6%). Nine of the top 10 car brands for customer satisfaction showed improvement over the last 12 months, with the only exception being Isuzu UTE, which was down 0.4%. The two biggest improvers among the top 10 were Land Rover (up 5.5% to 95.4%) and Peugeot (up 5.4% to 95.2%). The winner of the 2017 Annual Roy Morgan Car Manufacturer Satisfaction Award will be announced later in February. Lexus has won this award for the past three years.

CORPORATES
ROY MORGAN LIMITED, SKODA AUTOMOBILOVA AS, LEXUS, ISUZU UTE AUSTRALIA PTY LTD, LAND ROVER, PEUGEOT AUTOMOBILES AUSTRALIA

2.23 million Australians drive diesel fuel vehicles

Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source survey shows that 45% of Australians aged 18+ say they would seriously consider buying a diesel fuel vehicle, down from 50% two years ago. Meanwhile, 52% say they would consider buying a hybrid vehicle, ahead of electric vehicles (37%), and LPG vehicles (21%). Analysing Australians who mostly drive diesel fuel vehicles shows that 1.13 million reside in capital cities and 1.10 million in country areas, although the differing populations between the two means country Australians are 36% more likely to drive a diesel fuel vehicle than the average Australian. Nearly a third of Australia’s diesel fuel vehicles are driven by either semi/unskilled workers (18.3%) or skilled workers (14.4%), with both over-represented as drivers, while a further 22.5% are professionals/managers. Although farmers represent less than 2% of all diesel fuel vehicle drivers they are 185% more likely to drive a diesel fuel vehicle than the average Australian.

CORPORATES
ROY MORGAN LIMITED

End of the road for Holden

Original article by Simon Evans
The Australian Financial Review – Page: 10 : 20-Oct-17

Data from the Federal Chamber of Automotive Industries shows that Holden’s market share fell to just 6.9 per cent in September, compared with nearly 20 per cent in the early 1990s. Holden will offer a seven-year warranty on new cars until the end of 2017 in a bid to reassure consumers that the iconic brand will continue after local manufacturing ceases on 20 October. Meanwhile, it is estimated that car-makers have received about $A35bn in government assistance since 1997 to support local manufacturing.

CORPORATES
FEDERAL CHAMBER OF AUTOMOTIVE INDUSTRIES, GM HOLDEN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, MITSUBISHI MOTORS AUSTRALIA LIMITED, AUSTRALIAN LABOR PARTY, AUSTRALIA. PRODUCTIVITY COMMISSION, AUSTRALIAN AUTOMOBILE DEALERS ASSOCIATION PTY LTD, CONMA INDUSTRIES, OCVITTI

Open market the death of car makers

Original article by Simon Evans
The Australian Financial Review – Page: 7 : 18-Oct-17

Holden’s share of Australia’s new car market has fallen from about 20 per cent in the 1990s to just seven per cent. Holden will be the last car maker to cease local manufacturing when its Adelaide plant closes on 20 October. Former Mitsubishi Motors Australia CEO Tom Phillips says local car-makers struggled due to the influx of international car brands, with some 65 models competing in a relatively small market in terms of population. He adds that a change in consumers’ vehicle preferences also contributed to the demise of the local industry.

CORPORATES
GM HOLDEN LIMITED, MITSUBISHI MOTORS AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, GENERAL MOTORS CORPORATION, FLINDERS UNIVERSITY

Unions must take the blame for our car crash

Original article by Robert Gottliebsen
The Australian – Page: 23 : 17-Oct-17

The attitude of car workers and their unions during the period from 2012 to 2014 was the main reason why Ford, Toyota and Holden ceased building cars in Australia. Car workers enjoyed generous pay conditions, while antiquated enterprise agreements allowed unions, rather than management, to control operation of the factory floor. Holden made it clear in 2013 that it would close down its operations if workers would not agree to labour agreements that were more in line with modern work practices, but this was ignored. The sustainability of the Holden and Toyota operations was not helped by new free trade agreements.

CORPORATES
FORD MOTOR COMPANY AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, GM HOLDEN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, BLUESCOPE STEEL LIMITED – ASX BSL, ARRIUM LIMITED – ASX ARI, AUSTRALIA. DEPT OF THE TREASURY

Mazda drivers most satisfied

Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-17

A Roy Morgan Single Source survey has found that Mazda driver satisfaction in the 12 months to July 2017 was 95.3%, making it narrowly the top performer among the 24 major car brands in Australia. Not only was Mazda the satisfaction leader this year but its rating rose by 0.2% points from last year, when it was ranked fourth. Mazda is followed very closely by Volvo (95.2%), Lexus (95.0%), Skoda (94.8%) and Isuzu UTE (94.7%). In fact, the top 20 brands in terms of satisfaction rating are only separated by 3.1% points, making it difficult for any brand to be positioned as the clear market leader. The lowest satisfaction rating across the 24 major brands was Daihatsu with 85.9%, followed by Jeep (88.9%), Holden (89.3%) and Ford (89.8%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MAZDA AUSTRALIA PTY LTD, VOLVO CAR AUSTRALIA PTY LTD, LEXUS AUSTRALIA, SKODA AUTOMOBILOVA AS, ISUZU UTE AUSTRALIA PTY LTD, DAIHATSU AUSTRALIA PTY LTD, JEEP AUSTRALIA, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED

‘It’s sunk in’: Toyota’s Altona plant grinds to a halt

Original article by Nick Toscano
The Age – Page: 21 : 4-Oct-17

The closure of Toyota’s car plant in Victoria will result in the loss of 2,600 direct jobs. However, government modelling shows that component suppliers will shed about 3,000 jobs as a result of Toyota’s decision to end local manufacturing. At least 16 suppliers expect to cease trading, while 25 intend to reduce their workforce. Dave Smith of the Australian Manufacturing Workers’ Union notes that about 50 per cent of Ford workers have not secured full-time employment 12 months after Ford ceased local manufacturing. Holden’s plant in Adelaide will close later in the month.

CORPORATES
TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, GM HOLDEN LIMITED, AUSTRALIAN MANUFACTURING WORKERS’ UNION, MITSUBISHI MOTORS AUSTRALIA LIMITED, VICTORIA. DEPT OF ECONOMIC DEVELOPMENT, JOBS, TRANSPORT AND RESOURCES, VICTORIAN AUTOMOBILE CHAMBER OF COMMERCE

Oh what a sinking feeling … a half-century on, Toyota pulls out

Original article by Philip King
The Australian – Page: 7 : 3-Oct-17

Toyota’s Altona manufacturing plant in Melbourne will close on 3 October 2017, with the loss of 2,500 jobs. John Conomos, the former head of Toyota Australia, says the Japanese car-maker would have maintained a local manufacturing presence if Holden or Ford had also decided to remain in Australia. He adds that Toyota had been planning to build a third model in Australia, most likely a sports utility vehicle, when its rivals announced plans to end local production. Holden’s assembly plant in Adelaide will close on 20 October.

CORPORATES
TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED