Sporting body prepares for life without Holden

Original article by Max Mason
The Australian Financial Review – Page: 8 : 19-Feb-20

Seven West Media CEO James Warburton says the impending demise of the Holden brand will have a big impact on the advertising market, adding that the car-maker also sponsors many big events. Meanwhile, Supercars CEO Sean Seamer says it had already been holding discussions with a number of car brands following General Motors’ decision in late 2019 to discontinue the Commodore. Warburton notes that there has been a shift in the focus of Supercars to the racing teams rather than the traditional Holden-Ford rivalry.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SUPERCARS, GENERAL MOTORS CORPORATION, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED

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