Lexus approaches near-perfect customer satisfaction

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-19

Lexus is the winner of Roy Morgan’s Car Manufacturer of the Month Award for August 2019, with a customer satisfaction rating of 97%. Lexus was followed by Kia, Mercedes-Benz, Suzuki, Land Rover, Subaru and Toyota, all of which had a customer satisfaction rating of 94%. Lexus has won seven straight monthly awards in 2019, securing the brand the annual customer satisfaction award. Lexus has now won five Car Manufacturer of the Year Awards since its inaugural win in 2014. It has maintained a satisfaction rating of between 94% and 98% over the past five and a half years. These satisfaction ratings are drawn from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, LEXUS, KIA MOTORS AUSTRALIA PTY LTD, MERCEDES-BENZ AG, SUZUKI AUSTRALIA PTY LTD, LAND ROVER, SUBARU (AUST) PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED

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