Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source survey has found that more than five million Australians aged 14+ now visit radio or music sites in an average four weeks. The survey, which was carried out via face-to-face interviews in the year to March 2018, also shows that nearly 2.2 million Australians now visit Spotify in an average four weeks. This is followed by SoundCloud with over 1.3 million visitors in an average four weeks and Triple M with over 520,000 visitors to its site. Apple Music and Google Play Music both have just under 400,000 visitors in an average four weeks. Meanwhile, 95.8% of visitors to Spotify and 94% of visitors to Apple Music also visit YouTube. More than 15.2 million Australians now access YouTube in an average four weeks, and its entry into the streaming music industry via YouTube Music represents a major threat to established players in the sector.

CORPORATES
ROY MORGAN LIMITED, SPOTIFY LIMITED, SOUNDCLOUD, TRIPLE M CORPORATION PTY LTD, APPLE MUSIC, GOOGLE PLAY MUSIC, YOUTUBE INCORPORATED, YOUTUBE MUSIC