Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-18
A Roy Morgan Single Source survey shows that customer satisfaction with Foodland in the six months to May was 95.5%. It was again the top performer among the big five supermarkets, despite showing a decline of 2.3% points over the last 12 months. Aldi had a customer satisfaction rating of 91.8%, followed by Woolworths (90.0%), Coles (88.5%) and IGA (85.4%). These are the latest results from Roy Morgan’s "Retail Satisfaction Report-Supermarkets", which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 11,000 main supermarket shoppers.
ROY MORGAN LIMITED, FOODLAND AUSTRALIA LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA