Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-18

A Roy Morgan Single Source survey shows that 87.3% of customers of Australian discount department stores were satisfied in the year to May 2018, an increase of 0.6% over the previous 12 months. Kmart and Target had the highest customer satisfaction rating (both on 88.2%). Kmart improved by 0.7% over the last 12 months and Target was up by 0.6%. They were followed by Costco (87.0%), Big W (86.6%), Best & Less (86.0%), Target Country (84.8%) and Harris Scarfe (83.3%). The only stores to decline in satisfaction over the last 12 months were Harris Scarfe (down 5.2% points) and Costco (down 2.1% points). Roy Morgan’s "Discount Department Store Satisfaction Report" is based on in-depth interviews conducted face-to-face with over 50,000 Australians per annum in their own homes.

CORPORATES
ROY MORGAN LIMITED, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, COSTCO WHOLESALE AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, BEST AND LESS PTY LTD, TARGET COUNTRY, HARRIS SCARFE HOLDINGS LIMITED