Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-18
New research from Roy Morgan shows that 89.5% of Australian hardware store customers were satisfied in the 12 months to May 2018, an increase of 2.2% year-on-year. Bunnings had the highest level of customer satisfaction, at 89.8% (up 1.3%), followed by Home Hardware on 89.4% (up 1.5%) and Mitre 10 on 88.1% (up 0.1%). These are the latest results from Roy Morgan’s "Hardware Store Satisfaction Report", which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 9,000 interviews with people who have shopped in a hardware store in the last four weeks.
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, HOME HARDWARE, MITRE 10 LIMITED, TRUE VALUE HARDWARE LIMITED