Original article by Sue Mitchell
The Australian Financial Review – Page: 11 : 17-Jul-18

Amazon launched its first Prime Day promotion in Australia on 16 July, with the e-commerce giant cutting prices by up to 70 per cent. Amazon applied its biggest discounts to its own products, including its Echo Plus and Echo Dot speakers. Brands that Amazon reduced prices on included Lorna Jane, Nike, Tommy Hilfiger and Sony, while Myer, Kmart and Woolworths are among the Australian retailers that it undercut. Amazon’s Australian Prime Day will run for 36 hours; its first Prime Day was launched in the US in 2015.

CORPORATES
AMAZON.COM INCORPORATED, LORNA JANE PTY LTD, NIKE AUSTRALIA PTY LTD, TOMMY HILFIGER AUSTRALIA PTY LTD, SONY AUSTRALIA LIMITED, MYER HOLDINGS LIMITED – ASX MYR, KMART AUSTRALIA LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, JB HI-FI LIMITED – ASX JBH, KOGAN.COM LIMITED – ASX KGN, CATCH-OF-THE-DAY.COM.AU, BABY BUNTING GROUP LIMITED – ASX BBN, DAVID JONES LIMITED, MINDSHARE, EUROMONITOR, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, TARGET AUSTRALIA PTY LTD