Original article by Yolanda Redrup
The Australian Financial Review – Page: 28 : 24-Sep-18
Marc Randolph, the co-founder of subscription video-on-demand giant Netflix, says commercial free-to-air TV networks must adapt to changes in how consumers view content. Randolph notes that consumers increasingly prefer to binge-watch content such as drama; he has also stressed the importance of live content such as sports for traditional broadcasters, noting that viewers have not yet embraced such content via Netflix. Seven West Media CEO Tim Worner says that while live content is important for TV broadcasters, general entertainment remains a key element of the Seven Network’s programming.
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