CBA on mission to discover if households are satisfied

Original article by William McInnes
The Australian Financial Review – Page: 33 : 16-Oct-18

The Commonwealth Bank of Australia has developed a Household Satisfaction Index containing 11 components, including work-life balance, civic engagement and education. CBA chief economist Michael Blythe says the Index is something that the bank has been thinking about for a while. He says that while other "satisfaction" surveys are based on what people feel, the CBA’s is based on hard data. Its measurement began in September 2015 and Blythe says it showed an increase in household satisfaction until around mid-2016, and that it has since tracked sideways.

CORPORATES
COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

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