Original article by Lilly Vitorovich
The Australian – Page: 7 : 1-Nov-18
Ten Network has used its annual "upfronts" to launch a new logo and the rebranding of its secondary channels. ONE will be rebadged as 10 Boss, with a focus on US dramas and sport, and a target audience of men and women over the age of 40. Eleven in turn will be renamed 10 Peach, targeting the 16-to-39 age demographic. Ten will also launch a subscription video-on-demand service in December, offering a large library of content.
TEN NETWORK HOLDINGS LIMITED, CBS CORPORATION